VAM Identity

The story about the superiority of experience and quality


— With The core values of the current brand, changing the image of the profession in particular is a non-trivial challenge. With the change of the old red-blue color with  spectrum color  make the brand image youthful and more active

 — To tell the story of VAM, which is a brand with a consistent + flexible +pioneering value. Cánh Cam highlights that value in the new logo design, inspired by the products of VAM.

— The newly identified image is found with consistent standards across all communication means. With specific profession characteristics, the tender documents are carefully designed to create a satisfactory impression with the investors from the first sight.